More people are asking ChatGPT and AI search “who's the best in Adelaide for…” — and getting one answer. We help make sure it's you. Plain-English AI search optimisation, no hype.
We're an AI search optimisation agency based in Adelaide, working with businesses Australia-wide. We help you show up when people ask AI tools who to hire — the same way we help you show up on Google. Based in WA? We also do AI search optimisation for Perth businesses, remotely.
For twenty years, finding a business meant Googling it and picking from a list. That's changing fast. People now ask ChatGPT, Google's AI answers and other tools a straight question — “who's the best electrician in Adelaide?” — and get a straight answer. Often just one or two names.
If your business isn't one of those names, you're invisible in that conversation — no matter how well you rank on old-school Google.
You'll hear this called a few things — AI SEO, generative engine optimisation, GEO, answer engine optimisation. The agencies offering it get called AI SEO agencies, GEO agencies or AI search agencies. It's all the same goal: being the answer AI gives.
It's early days. But the businesses that get mentioned now are the ones that will own it later.
of Google searches already showed an AI-generated summary in March 2025 — and coverage climbed through the year.
According to Pew Research Center (July 2025)When an AI summary appears, the share of searches leading to a click on a normal result roughly halves.
According to Pew Research Center (July 2025)weekly active users are now putting questions to ChatGPT — many of them “who's best for…”.
According to OpenAI (October 2025)Two acronyms, one goal: being the answer when someone asks AI.
Making sure AI tools that generate answers — like ChatGPT and Google's AI Overviews — mention and recommend your business when someone asks about your service.
Making sure your business is the clear, trusted answer to the direct questions people ask — structured so machines can understand and quote you.
In practice they overlap heavily, and we handle both together. You don't need to learn the difference — that's our job. Want to go deeper? See our deep dives on generative engine optimisation in Adelaide and answer engine optimisation in Adelaide.
Three overlapping disciplines, three slightly different goals. Here's the plain-English version.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank a page | Be the direct answer | Be the cited source |
| Shows up in | Blue links, map pack | Featured snippets, voice | ChatGPT, AI Overviews, Perplexity |
| Main lever | Keywords, links, technical | Structured Q&A, schema | Entity clarity, citations, authority |
| Measured by | Rankings, traffic | Snippet ownership | Citation share, mentions |
| Still matters? | Yes | Yes | Increasingly |
The good news: they share the same foundations. Get the fundamentals right and you're building for all three at once.
Each AI tool sources its information differently, so being visible on one doesn't guarantee visibility on another. We track and work across all the ones your customers actually use.
The one most people mean by “AI”. It draws on its training plus live web results, and increasingly cites sources — so clear, quotable content and strong authority matter.
The AI summary at the top of Google results. It leans on the same signals as classic SEO, so ranking well and answering questions cleanly feeds straight into it.
Google's standalone assistant, tied into its search and business data. Consistent business information and a healthy Google Business Profile help you surface here.
An answer engine built around citations — it names its sources on every answer. Getting mentioned on the pages it trusts is how you earn a spot.
Built into Windows, Edge and Bing, and drawing on Bing's index. Bing visibility and clear structured content carry weight here.
Anthropic's assistant, used widely for research and everyday questions. Like the others, it rewards clear, trustworthy, well-structured information about your business.
No magic, no hype — just the groundwork that makes AI trust and quote your business. These are the core AI SEO services we run.
Clear, well-structured answers to the real questions your customers ask, written so AI can lift and cite them.
The behind-the-scenes markup that helps machines understand exactly what you do and where.
Getting your business mentioned across the web in the places AI tools learn from and trust.
AI leans heavily on reviews and reputation to decide who to recommend. We help build both.
We track how AI tools describe and recommend your business over time, and adjust.
Before we change anything, we find out where you actually stand. Most businesses have never checked how AI tools describe them — and the answers are often surprising. An AI visibility audit is the honest baseline we work from, and it's usually the first thing we do together.
Here's what it covers:
You come out of it with a clear, plain-English picture of where you stand today and what's worth doing — whether you work with us or not.
“Getting found by AI” only means something if you can see it happening. AI search doesn't come with a tidy rankings dashboard like Google, so we build a measurement approach you can actually follow:
Prompt-set testing. We agree on a set of real questions your customers would ask — “best mortgage broker in Adelaide”, “emergency plumber near me” — and test them across the AI platforms on a regular schedule, so we're comparing like with like over time.
Share of voice across platforms. For each question, we track how often you're mentioned versus your competitors, and on which tools. That tells us where you're winning and where there's ground to make up.
Citation tracking. When an AI answer cites a source, we note whether it's you, and which of your pages or profiles earned the mention — so we know what's working and can do more of it.
Monthly reporting. You get a plain-English monthly summary: what moved, what didn't, and what we're doing next. No jargon, no vanity metrics — just whether AI is recommending you more than it was.
We won't promise you'll be ChatGPT's top pick by next month — nobody can honestly promise that. What we can do is set realistic expectations, because AI search rewards patience the same way SEO does.
First 3 months. This is groundwork. We clean up how your business is defined, fix structured data, sharpen your key pages and start closing citation gaps. You may see early movement on some questions — especially in Google AI Overviews, which tracks closely to your existing SEO — but the main win here is a solid, testable baseline.
Around 6 months. As authority and citations build, you'd typically expect to be mentioned more often, on more of your target questions, across more platforms. We'll have enough data to see clear trends and double down on what's working.
12 months and on. The aim is to be a business AI reliably brings up when someone asks about your service — and to have held that position while competitors are still working out what GEO means. No guarantees, but that's the direction we build toward, and we'll tell you honestly if it isn't landing.
Yes — and it's not close. Traditional search is still where the overwhelming majority of enquiries come from today, and the same foundations that rank you on Google are the ones AI tools lean on when they decide who to cite. Clear content, real authority, a healthy website and genuine reviews feed both at once.
That's why, for most Adelaide businesses, we'd get your SEO solid first, then layer AI search optimisation on top — not the other way around. GEO is an edge, not a replacement. If someone's selling you AI search as a reason to drop your SEO, walk away.
We're not going to pretend AI search is fully figured out — nobody's cracked it completely, and anyone claiming guaranteed results is guessing.
What we can say honestly: the fundamentals that make AI recommend you are the same ones that have always built trust online — clear content, real authority, genuine reviews. We build those now, so as AI search grows, you're already the answer.
Being early is the whole advantage. That's why we're offering this before most Adelaide agencies have even heard of it.
We show you how AI describes your business today, and how it changes. Nothing hidden.
We cut through the acronyms and hype and tell you what actually matters.
You'll understand the shift, not just pay someone to nod along to buzzwords.
Month to month. We earn the next month, every month.
For most Adelaide service businesses, SEO and Google Ads should come first — that's where the enquiries are today. AI search optimisation is the smart next layer once your foundations are solid, or a genuine edge if you want to be first in your industry.
Not sure where you sit? That's exactly what the free chat is for — think of it as a no-cost AI SEO consultant session. We'll tell you honestly whether this is worth it for you right now, point you to our pricing if you want the numbers, or tell you your budget is better spent elsewhere first.
Straight answers to the questions we get asked most.
AI search optimisation is the work of getting your business mentioned and cited when people ask AI tools like ChatGPT, Google AI Overviews and Perplexity a question. It covers generative engine optimisation (GEO) and answer engine optimisation (AEO). The goal is simple: when someone asks AI who's best for a job in Adelaide, your business is part of the answer.
Generative engine optimisation (GEO) is making sure AI tools that generate written answers — ChatGPT, Gemini, Google AI Overviews — mention and recommend your business. It works by giving those systems clear, well-structured, trustworthy information to draw on. GEO overlaps heavily with SEO, but the target is the AI's answer, not a ranking position.
Answer engine optimisation (AEO) is structuring your content so it's the clear, direct answer to a specific question — the kind that shows up in featured snippets, voice results and AI summaries. It leans on plain question-and-answer writing and schema markup so machines can understand and quote you. AEO and GEO overlap, and we handle both together.
SEO gets a page to rank in Google's blue links. AEO gets your content picked as the direct answer — snippets, voice, AI summaries. GEO gets your business cited inside AI-generated answers like ChatGPT and AI Overviews. They share the same foundations of clear content, authority and good technical setup, but aim at different results. All three still matter.
You get recommended by ChatGPT by being clearly described, well-reviewed and frequently mentioned across the sources it draws on. That means structured content answering the questions people actually ask, consistent business information, genuine reviews, and citations on pages AI tools trust. There's no switch to flip — it's the same trust signals that build authority on Google, applied to AI.
It depends on where you're starting and how competitive your field is. As an agency we keep pricing plain and month-to-month, with no lock-in — our pricing is published, and we'll give you a straight number after a free chat. For many businesses, AI search optimisation is an add-on layer to SEO rather than a standalone spend.
Honestly, it varies and nobody can promise a date. Some changes — cleaning up your business information and structured data — can influence AI answers within weeks. Building the authority and citations that make AI consistently recommend you takes months. We test regularly and tell you what's moving and what isn't, in plain English.
No. Anyone guaranteeing that is guessing. AI tools decide what to say from constantly-changing data we don't control, so no honest agency can promise a specific mention. What we can do is put the trust signals in place — clear content, authority, reviews — that genuinely make AI more likely to cite you, and show you how it changes over time.
Yes. Traditional SEO is still where most enquiries come from today, and the same foundations — clear content, authority, technical health — feed both Google rankings and AI answers. GEO is a layer on top, not a replacement. For most Adelaide businesses we'd get SEO solid first, then add AI search optimisation.
We work across the tools your customers actually use: ChatGPT, Google AI Overviews, Google Gemini, Perplexity, Microsoft Copilot and Claude. Each sources information differently, so appearing in one doesn't guarantee the others. We test your visibility across all of them and focus on the ones most likely to send you customers.
Book a free, no-pressure chat. We'll show you how AI tools describe your business today, and whether getting ahead on AI search is worth it for you right now — straight answer, no hype.